Viaplay launches Danish sports news site to extend Viaplay Sport News
Viaplay has expanded its Danish sports news offering with the launch of viaplaysportnews.dk, a dedicated website that went on Tuesday, 7 April 2026. The site is positioned as an extension of the Viaplay Sport News channel in Denmark. The company said the new service will give Danish sports fans access to reporting and video from Viaplay’s sports journalists and on‑air experts, alongside written analysis and commentary.
At launch, Viaplay is promoting coverage of Champions League football, handball, golf and other international and domestic sports, as well as a TV guide and short-form highlights. The website builds on Viaplay Sport News, which was introduced in Denmark in 2024.
The premium sports news channel is available to premium subscribers on Viaplay and as a linear channel through key distribution partners. Viaplay framed the website launch as part of a broader push to reinforce its sports position in Denmark, where the group already holds a portfolio of rights including UEFA club competitions and the Danish Superliga.
The site complements the company’s wider sports offering, which Viaplay says includes the Viaplay Sport News channel and the Viascore livescores app. The move underlines Viaplay’s continued focus on sports-led monetisation in its Nordic home markets, using a mix of streaming, linear channels and digital publishing to deepen engagement around premium rights.
That strategy has become increasingly important as the group reshapes its business around core territories and sports-led subscriber value.